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Shrek NewsShrek to promote healthier Happy Meals at McDonaldsPosted on: cnn.comAccording to this article at CNN.com, McDonalds and Dreamworks will be using Shrek to promote healthier Happy Meals, featuring its salads, milk, apple slices and other products.
The restaurant has faced much criticism over contributing to the increase in overweight children with its unhealthy food, so this promotion gives them a chance to "drive awareness both with parents and kids about these offerings", according to Chief Marketing Officer Mary Dillon, referring to the healthier products, most of which have been on McDonald's menu for more than a year.
Shrek will also be used to promote physical activity with games on McDonald's web site requiring both online and offline play. Shrek will also appear in a series of public service announcements by the U.S. Department of Health & Human Services encouraging kids to be physically active.
The new McDonald's Shrek promotion will begin on May 11th, one week before "Shrek the Third" opens in theatres on May 18th.
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